Mineet Thakkar's profile

The Amazing Chocolate Project

I am commercial photographer from India and have pursued MA Commercial Photography from Nottingham Trent University, UK. This project is made with an intention to create branding and marketing materials for a chocolate brand and their products. It also shows a unique style of chocolate presentation to avail in India.
I am always passionate and interested in becoming a professional still-life photographer, specialising in food and products. I have always dreamt of working with a branding or an advertising agency where I can show my artistic skills on various project.
I explored a particular brand called ‘The Amazing Chocolate Workshop’ based in Nottingham, UK. It was their unusual and unique way of presenting the chocolates which initially inspired me for this project. I thought it will be a great challenge for me to do this project and to put all my ideas and technical skills into it, as the chocolates do not look like a chocolate. I also had to rethink the image background for a new Indian audience to make them look in a complete realistic way as I choose to concentrate on English tropes to create an English narrative.
I intend to continue with the commercial photography in future specialising and exploring my interest in food and products.
The Amazing Chocolate Project
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The Amazing Chocolate Project

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Creative Fields